How it works

AI does the work. People check it. You see everything.

We find the repetitive work in your company, automate it inside the tools you already use, and run it every day. Anything that touches money, sends something in your name for the first time, or changes your prices or ads waits for your approval.

Book a discovery callSee what we automate
Who does what

Three lanes: our AI, our team, and you

One payment reminder, followed from start to finish.

Invoice INV-2207, a payment reminder
How it ends

You

  • Approve the reminder wording, once
  • Passed to you after the number of reminders you set.

Our AI

  • INV-2207 passes its due date
  • Polite reminder sent, in English or Arabic
  • Second reminder, on your schedule
  • Payment arrives. Reminders stop.

Our team

  • Built and tested on your real cases
  • Monitors every run
  • Fixes what breaks, improves it monthly

You see everything: every action in your portal, a daily summary and a monthly report.

If they pay: Payment arrives. Reminders stop.If they don't pay: Passed to you after the number of reminders you set.

Our AI does the repetitive work, our team checks it and keeps it running, and you approve anything that matters. Most of the dots are on our lanes. The ones that matter are on yours.

How we help

Find. Automate. Run.

The same three steps in every department, from the first call to the work running every day. Here is what we do at each step, and the little we need from you.

  1. Find we map your team's week.

    1. Discovery call

      We do
      We learn how your company works and where time goes.
      You do
      One call.

    2. Workshop with the people who do the work

      We do
      We list the tasks that repeat.
      You do
      Bring them along.

    3. Pick the first automations

      We do
      We suggest the tasks that waste the most time or lose you customers.
      You do
      Choose.

  2. Automate we build AI workflows inside the tools you already use.

    1. Build inside your tools

      We do
      We build in your email, WhatsApp, CRM, accounts and store.
      You do
      Give staff or collaborator access, never your owner password.

    2. Set your rules

      We do
      We set them up exactly as agreed.
      You do
      Decide what runs alone, what waits for you and what it never touches.

    3. Test on your real cases

      We do
      We test before anything goes live.
      You do
      Check the results with us.

  3. Run we run them every day, and keep improving them.

    1. Go live

      We do
      We switch it on and watch every run.
      You do
      Approve what matters.

    2. Every action in your portal, and a daily summary

      We do
      We log every action, with what was done and why.
      You do
      Read it when you want.

    3. Monthly report and improvements

      We do
      We fix what breaks and improve it every month.
      You do
      Tell us what to change.

Your first automation can be live in 7 working days.

We keep improving them: Run never ends with a handover.

What changes for your company

  • Customers get answers in minutes, not hours.
  • Follow-ups happen every time, not when someone remembers.
  • Invoices go out on time, and payments get chased politely.
  • Your people spend their day on customers and decisions, not copy and paste.
  • You can see what was done, when, and why.

What stays with your people

Decisions on price, contracts and legal matters, hiring, and anything new or unusual.

These are never automated. The AI can prepare the information; a person makes the call.

The loop

Every automation follows the same loop

Every automation has the same four parts: what starts it, what our AI does, the point where you come in, and the result. Here are three real examples, one for each kind of approval.

Enquiry to quote

  1. When

    When an enquiry arrives on your website, WhatsApp or email

  2. Our AI
    1. Acknowledges it within a minute
    2. Asks the customer for anything missing
    3. Drafts the quote from your price list
  3. You approveWaits for you

    The quote, before it's sent.

    Nothing is sent until you approve.

  4. Result

    Quotes go out the same day.

    After you release it.

Approved. The quote goes out and is logged in your portal: who approved it, and when.

Payment reminders

  1. When

    When an invoice passes its due date

  2. Our AI
    1. Sends polite reminders in English or Arabic
    2. Stops as soon as the payment arrives
    3. Passes it to you after the number of reminders you set
  3. You approveApproved once, at setup

    The reminder wording, once.

    Then it runs on its own.

  4. Result

    Less chasing, and faster payment.

Lead research

  1. When

    Every Monday

  2. Our AI
    1. Finds companies that match your ideal customer in public business directories, maps and company websites
    2. Adds the website, phone number, decision-maker's role and a note on why they fit
    3. Scores each lead and adds it to your CRM or sheet
  3. You approveRuns on its own

    Nothing. Your team works from the list.

    No approval step: it is a list for your team.

  4. Result

    A fresh, scored lead list every week.

You stay in control

Three gates. Every task passes them.

Routine work goes straight through. Anything that matters waits for you. Some decisions stay with your people, always.

Tasks moving through the three gates. Click Approve to release work that waits for you.

Automatic
Your approval
Human only

Waiting for your approval: Nothing is waiting for you right now.

Tier 1

Automatic

Routine work runs on its own, every day.

  • Research
  • Sorting and routing
  • Reminders
  • Reports
  • Copying data between your systems
  • Replies to routine questions from answers you've approved
  • Payment reminder sentDone automatically
  • Morning report deliveredDone automatically
  • New enquiry sorted and routedDone automatically
Tier 2

Needs your approval

The AI prepares it and you release it.

  • The first message to a new contact
  • Quotes
  • Invoices
  • Refunds
  • Price changes
  • Ad changes
  • Anything sent in your name for the first time
  • Quote to a new customerWaits for your approval
  • First message to a new leadWaits for your approval
  • Refund for a customerWaits for your approval
Tier 3

Human only

These decisions stay with your people, always.

  • Pricing decisions
  • Contracts and legal matters
  • Hiring decisions
  • Account ownership
  • Contract termsYour team decides
  • Hiring decisionYour team decides
  • Pricing decisionYour team decides
Your rules

Where each task stops, and who decides

Eight everyday tasks, sorted by the three tiers. Approve or decline the ones that wait for you, or ask us to check more of the routine work.

Also ask me before…
Tier 1

Automatic

  • INV-2207 payment reminderReminders run in the wording you approved once.

    Sent and logged with who approved it and when.Nothing sent. Logged in your portal.

  • PO-1182 supplier chaseRoutine reminders to suppliers you already work with.

    Sent and logged with who approved it and when.Nothing sent. Logged in your portal.

  • “Where is my order?” answeredReplies to routine questions come from answers you've approved.

    Sent and logged with who approved it and when.Nothing sent. Logged in your portal.

  • Morning briefing at 8:00Reports run on their own.

    Sent and logged with who approved it and when.Nothing sent. Logged in your portal.

Tier 2

Needs your approval

  • First WhatsApp to a new leadThe first message to a new contact always waits for you.

    Sent and logged with who approved it and when.Nothing sent. Logged in your portal.

  • Quote of 6,300 AEDQuotes always wait for your approval.

    Sent and logged with who approved it and when.Nothing sent. Logged in your portal.

  • Refund of 180 AEDRefunds always wait for your approval.

    Sent and logged with who approved it and when.Nothing sent. Logged in your portal.

Tier 3

Human only

  • New contract termsContracts and legal matters stay with your people.
4 run on their own, 3 wait for you, 1 stays with your team.

You can ask us to check more before it is sent. Quotes, invoices, refunds, price and ad changes and first messages always wait for you. Pricing decisions, contracts and legal matters, hiring and account ownership always stay with your people.

Your client portal

Everything we do for you, on one screen.

Log in at app.gulfcommerce.ai to see the work done in every department today, and the decisions waiting for you. Ask AI answers questions about your own data in plain English or Arabic.

Overview

Tasks completed today128Across sales, finance, operations and more
Waiting for you31 quote · 1 invoice · 1 ad pause
Customer messages answered462 passed to your team
Invoices sent12This month, on schedule

Ask AI

Answers from your own data

  1. What's overdue this week?

    Three invoices, 18,450 AED in total. Reminders went out this morning; the oldest is 21 days late.

  2. Which leads haven't been contacted?

    Five of the 24 added on Monday. Their first messages are drafted and waiting for your approval.

  3. ما هي الفواتير المتأخرة؟

    ثلاث فواتير بقيمة 18,450 AED في المجموع. أُرسلت التذكيرات صباح اليوم، وأقدمها متأخرة 21 يومًا.

Activity log

Every action, recorded
  1. Sales: quote for 6,300 AED drafted and waiting for your approvalYou
  2. Customer service: 12 WhatsApp questions answeredAuto
  3. Operations: a supplier hasn't confirmed a delivery date. Follow-up sentHeld
  4. Finance: payment reminders sent for 3 overdue invoicesAuto
  5. Sales: 24 new leads researched and added to your CRMAuto
  6. HR: 46 CVs screened, shortlist of six readyAuto
  7. E-commerce: stock synced on Noon, Amazon.ae and your siteAuto
  8. Reporting: your morning briefing sentAuto

Sales

Leads added this week24Researched against your ideal customer
Follow-ups sent61Each stops when the lead replies
Replies93 meetings booked
Quotes waiting for you1Drafted from your price list

New leads

This week
  • Trading company, AjmanFirst message waiting for your approvalYou
  • Clinic group, Abu DhabiReplied: meeting booked for TuesdayAuto
  • Interior design studio, Ras Al KhaimahSecond follow-up sentAuto
  • Freight forwarder, SharjahNo reply after three follow-ups: stoppedHeld

Needs your approval

Tier 2

Send quote ENQ-2291?

30 crystal awards at 210 AED each, 6,300 AED in total. Drafted from your price list.

Finance

Invoices sent12This month, on schedule
Overdue18,450 AED3 invoices
Reminders sent7In English and Arabic
Payouts matched41 short settlement flagged

Overdue invoices

Reminders run by themselves
  • INV-039821 days late · Second reminder sent9,200 AED
  • INV-040512 days late · First reminder sent5,750 AED
  • INV-04114 days late · First reminder sent3,500 AED

Needs your approval

Tier 2

Send invoice INV-0413?

The first invoice to a new client, 4,800 AED. Drafted from the signed quote.

E-commerce

Sales today12,480 AED+9% on last Thursday
Orders8681 shipped · 4 packing · 1 held
Return on ad spend4.2×Meta, Google, TikTok, Snapchat
Waiting for you21 ad pause · 1 refund

Sales, last 14 days

2 weeks ago156,100 AEDToday

Ask AI

Answers from your own data

  1. What sold best last week?

    Oud gift sets led with 142 units, up 18% on the week before.

  2. Which ads lost money yesterday?

    Two TikTok ads spent 640 AED with no orders. A pause request is waiting for your approval.

  3. ما هي الطلبات التي لم تُسلَّم لشركة الشحن بعد؟

    ثلاثة طلبات. اثنان محجوزان للاستلام الساعة 4 عصرًا، والطلب #10479 موقوف للتحقق من العنوان.

  4. How much did Noon pay out this month?

    38,240 AED after commissions, matched to 412 orders. One settlement of 310 AED is short and has been raised with Noon.

Activity log

Every action, recorded
  1. Customer on WhatsApp told order #10482 arrives todayAuto
  2. Tabby payout matched to 23 ordersAuto
  3. Stock synced on Noon, Amazon.ae and your siteAuto
  4. Order #10479 held: address incompleteHeld
  5. Courier pickup booked for 4 pm, 6 ordersAuto
  6. Order #10491 held: cash-on-delivery over your limitHeld
  7. Low stock alert: 100 ml bottle, 9 days leftAuto
  8. Refund of 180 AED sent for your approvalYou
  9. Review request sent for 12 delivered ordersAuto
  10. Checkout speed checked: 1.8 s, normalAuto

Needs your approval

Tier 2

Pause TikTok ad “Eid oud set”?

Spent 600 AED in 3 days with no orders. Your other campaigns return more than 3 times their spend.

Reporting

You always know what was done.

Every morning
A short summary by email: what was done, what is waiting for you, and anything unusual.
Every month
A report on what ran, what changed and what we will improve next.
At any time
Every action, with what was done and why, in your client portal.
Daily summary08:00

Good morning. Here is yesterday, across every department.

  • Tasks completed128
  • Customer messages answered46
  • Invoices sent12
  • Waiting for your approval3

Open your portal to approve →

Security

Security in brief

We work inside your email, WhatsApp, documents, CRM, accounting tools and stores, so we're strict about how.

Your data stays in your own isolated workspace. We reach your accounts with staff access only, and you see every action in your portal.

  • We use staff or collaborator access with only the permissions each automation needs, never your owner password.
  • You can see and remove our access at any time, directly in each tool.
  • Isolated per client. Nothing is pooled, compared or shared across clients.
  • Encrypted in transit (TLS) and at rest (AES-256).
  • We use staff or collaborator access with only the permissions each task needs, never your owner password. You can remove it at any time.
  • Every action appears in your portal with what was done and why.
  • Your data is encrypted in transit and at rest, and isolated per client.

Read the full security page →

Put your company's daily work on autopilot.

Book a discovery call. We'll map where your team loses time and show you what we'd automate first.

Book a discovery call

agent@gulfcommerce.ai·+971 58 885 7447·Ras Al Khaimah, UAE